It is thought that your top value is actually your purpose. To discover and align with your values allows you to live a life that feels more closely aligned – at work and in your personal life. This is important because your values will dictate how much meaning you feel in your life at any time – they are the core assumptions and expectations you base your behaviour on, and what you expect from others. Your values act as key motivators. They are what get you out of bed, and excited about each day.